Opinion stories
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
Critical flaws in Microsoft software have nearly doubled, leaving enterprises facing a sharper risk profile despite fewer total vulnerabilities.
Pressure to curb AI costs and improve returns is pushing Asia Pacific organisations towards multi-model deployment strategies across the software lifecycle.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
Merchants and banks are demanding better payment reliability as The Power 50 names 40 companies and 10 figures in its 2026 ranking.
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.
Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.
Continuous improvement, not ticket handling, is becoming the measure of value as firms expect managed services to keep pace with fast-changing IT needs.
Bad data is costing Australian firms about AUD A$493,000 a year and slowing decisions in mid-sized businesses.
The bigger risk is persuasive but unreliable analysis, as common law tools must preserve source-backed reasoning or misstate precedent.
Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.
Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.
With two million legacy lines still live, businesses face service disruption unless partners turn the 2027 PSTN deadline into migration gains.
AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.
Connected coolers could help beverage brands cut emissions by up to 68% while replacing guesswork with real-world energy data.
The data suggests couples will happily use AI for drafts and planning, but rarely for choices that could haunt them for years.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Pressure to show returns is exposing weak data, governance and skills, leaving many pilot projects stuck before they reach production.
Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.
